Junior Brand Manager
Overview
Lay’s is a brand that needs no introduction. For years, it has reigned as the ultimate snack, bringing people together on every occasion. A brand that embraces new challenges, constantly introducing innovative flavors and products to satisfy the tastes of millions of consumers worldwide.Lay’s is more than just chips – it’s unforgettable moments and pleasure in every bite.
Do you have a passion for marketing? Do you want to shape the future of the brand and co-create strategies that change the game? This is the role for you. You will report directly to the Senior Brand Manager for Lay’s.
Why apply?
The #1 brand in PepsiCo’s snack portfolio
Lay’s is the largest snack brand in PepsiCo’s portfolio, setting trends in its category for years. It is currently undergoing a significant growth phase, introducing innovative products and new communication strategies – and you can play a key role in this journey.
Comprehensive and exciting projects
Working on the Lay’s brand means managing complex and exciting projects with high responsibility and visibility within the organization. It offers stimulating challenges, opportunities to develop new superpowers, and collaboration with numerous internal and external partners.
A close-knit team of experienced marketers
The Lay’s team is a group of marketing professionals who love what they do and always put the consumer at the center. Every day, they look for out-of-the-box ideas to engage audiences and build loyalty.
How we work and what we offer?
We work in a flexible hybrid model: we meet in the office 3 times a week, and more often when we have workshops or other face-to-face activities.
Responsibilities- BUSINESS PERFORMANCE:
- STRATEGIC PLANNING:
- INNOVATION:
- COMMUNICATION:
- EXECUTION:
Ensures perfect timing and quality of assigned brand projects execution including cooperation with media & advertising agencies, trade marketing & sales. Develops local activations amplifying regional/local assets/creative ideas. Ensures consumer centricity.
- RELATIONSHIP MANAGEMENT:
Actively works with SBM on delivering yearly brand activation calendar. Effectively collaborates with other functions (Commercialization, Consumer Insights, Trade Marketing, Sales, Operations, and Revenue Management etc). Delivers information on requests in a timely manner.
Qualifications- University degree, Marketing/Management degree is an advantage
- 1+ years of marketing experience (in a FMCG company/ advertising agency/research agency)
- Ability to work independently, self-motivation and passion for learning and development
- Experience with business processes: Marketing budget control, managing brand projects and contributing to advertising development
- Project Management skills
- Strong Analytical Skills (experience with Nielsen)
- Good Collaboration and Communication Skills, ability to build cross-functional relations
- Flexibility to adapt to a changing business environment
- Proficient in spoken and written English and Polish
Key benefits for this position:
- Annual bonus
- Private medical care
- Life insurance
- Multisport card
- PPE (Employee Pension Plan)
- Legal support program
- University degree, Marketing/Management degree is an advantage
- 1+ years of marketing experience (in a FMCG company/ advertising agency/research agency)
- Ability to work independently, self-motivation and passion for learning and development
- Experience with business processes: Marketing budget control, managing brand projects and contributing to advertising development
- Project Management skills
- Strong Analytical Skills (experience with Nielsen)
- Good Collaboration and Communication Skills, ability to build cross-functional relations
- Flexibility to adapt to a changing business environment
- Proficient in spoken and written English and Polish
Key benefits for this position:
- Annual bonus
- Private medical care
- Life insurance
- Multisport card
- PPE (Employee Pension Plan)
- Legal support program
- BUSINESS PERFORMANCE:
- STRATEGIC PLANNING:
- INNOVATION:
- COMMUNICATION:
- EXECUTION:
Ensures perfect timing and quality of assigned brand projects execution including cooperation with media & advertising agencies, trade marketing & sales. Develops local activations amplifying regional/local assets/creative ideas. Ensures consumer centricity.
- RELATIONSHIP MANAGEMENT:
Actively works with SBM on delivering yearly brand activation calendar. Effectively collaborates with other functions (Commercialization, Consumer Insights, Trade Marketing, Sales, Operations, and Revenue Management etc). Delivers information on requests in a timely manner.