Marketing Analyst

Overview:

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities:

Lead Management and Analytics:

• Identify and address gaps in the lead management process, collaborating with key functions (MarCom, Inside Sales, Sales) to enhance processes and support future CRM Salesforce.com implementation.
• Design and integrate a leads database with CRM Salesforce.com to provide actionable insights to the Commercial team.
• Conduct regular pipeline reviews, analyze lead status and conversion trends, and refine customer profiles (ICPs) and buyer personas in collaboration with Sales.
• Use data-driven segmentation to optimize targeting and maximize revenue by focusing on high-value customers.

Customer Data Analytics:

• Analyze CRM data to deliver strategic insights that support Business Directors and Marketing Leads.
• Segment target audiences, map customer behaviors, and identify growth opportunities to guide marketing and commercial teams.
• Assess market share among key global and strategic accounts.
• Establish a continuous improvement framework for data modeling based on sales feedback.
• Document and implement best practices for customer engagement aligned with go-to-market strategies.
• Support Voice of Customer (VOC) feedback collection and reporting.

Market Research Analysis:

• Conduct strategic and competitive research to identify emerging threats and opportunities.
• Analyze industry trends, market indicators, and competitor activity to inform business outlook reporting.
• Evaluate market size, share, and performance across product groups and verticals.

Performance Tracking & Process Improvement:

• Develop and maintain standard reporting structures to ensure consistency and efficiency in KPI tracking
• Recommend and implement improvements in analytics processes.
• Compile customer references by product group.
• Support Voice of Customer (VOC) feedback collection and reporting.

Qualifications:

Experience:

• 4–5 years in business, marketing, or data analysis, preferably in a B2B environment.
• Strong expertise in market research, lead nurturing, business reporting, and data processing.
• Hands-on experience with Salesforce CRM, SAP, Business Warehouse, and Power BI.
• Proven ability to build large-scale databases using diverse data sources.
• Advanced skills in Microsoft Excel and PowerPoint for reporting and presentations.
• Ability to manage multiple projects, work in a fast-paced multinational environment, and meet deadlines.
• Strong analytical mindset, attention to detail, and ability to influence stakeholders with data-driven insights.

Qualifications:

• Bachelor’s degree in Marketing, Business Analytics, Economics, or related field (Master’s preferred).
• Excellent English communication skills (native/C1 level)—able to simplify complex ideas effectively.

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